May 23, 2023

Rainbow Games 2024 Announces Exclusive Merchandise and Apparel Partnership with Pure Athletic

Press Release
Rainbow Games 2024 Announces Exclusive Merchandise and Apparel Partnership with Pure Athletic

The Rainbow Games Tāmaki Makaurau Auckland 2024 is thrilled to announce an exciting partnership with Pure Athletic, a leading provider of high-quality sports apparel. The one-year partnership aims to unite participants, providing them with an exceptional merchandise experience in the lead up to and during the inaugural Games in April 2024.

The Rainbow Games 2024 is an inclusive and empowering multi-sport event that celebrates diversity and fosters inclusivity among athletes from the LGBTQ+ community and allies. With a commitment to providing an extraordinary experience for all participants, the Games organizers are delighted to work with Pure Athletic as the exclusive merchandise and apparel partner for this prestigious event.

With a proven track record of delivering exceptional sports apparel for events like the Golden Oldies Rugby Perth 2023, World Championships Softball 2023, World Masters Weightlifting 2023, Waka Ama Nationals 2023, and World Breast Cancer Dragon Boat 2023, Pure Athletic showcases their expertise in crafting high-quality athletic gear. Moreover, they have recently signed contracts with Basketball New Zealand and Waka Ama NZ.

Their commitment to promoting diverse sporting events aligns seamlessly with the values the Rainbow Games. This partnership empowers participants, supporters, and spectators to proudly display their unity and support for the Games through high-quality, vibrant team uniforms and merchandise.

"We are absolutely thrilled to announce our partnership with Pure Athletic. Their commitment to providing excellent clothing and merchandise makes them the perfect partners for our participants. We believe that this collaboration will further enhance the sense of camaraderie and pride among participants, teams, and supporters of the Games” says Tom Leonard, Rainbow Games 2024 Event Director.

Participants and supporters will have the opportunity to purchase a wide range of exclusive, branded clothing including t shirts, singlets, shorts, caps, hoodies, and other merchandise items. Pure Athletic will ensure that the merchandise embodies the spirit of the Games, showcasing rainbow colours, stylish designs, and exceptional comfort.

The partnership also strives to enhance sustainability efforts by utilizing recycled plastic bottles in over 60% of the merchandise sold within the PURE ECO Performance range, promoting an environmentally friendly and conscious approach to Rainbow Games apparel.

"We are honoured to become the merchandise and apparel partner for the Rainbow Games Tāmaki Makaurau Auckland 2024. We strongly believe in the power of team uniforms to foster unity and create a sense of pride among athletes" says Chris McKinley, Pure Athletic Managing Director.

Participants and supporters can look forward to a dedicated online store and merchandising stores on-site at next year’s Games where they can purchase official merchandise and apparel. The exclusive range will be available in a variety of sizes and styles to cater to diverse preferences, ensuring that everyone can proudly showcase their support for the Games.

For more information about the Rainbow Games Tāmaki Makaurau Auckland 2024 and updates on the exclusive merchandise and apparel partnership with Pure Athletic, please visit or follow us on Facebook and Instagram(@rainbowgames24).

SEE YOU IN 2026!